What’s in a name?

FRAMEWORKS was started in 2005 to observe and analyse the performance of automotive salespeople.

To do this, we went ‘undercover’. Not always successful – we filmed a lot of showroom ceilings and elbows in the early days – but we did learn a lot about human behavior in customer situations.

One thing, however, became very clear: traditional training and L&D approaches were failing the frontline.

Fast forward to today and we have grown into our name by becoming a genuine framework for achieving frontline change in the automotive industry.

Whilst the future of automotive retailing is being redefined by technology and an increasingly competitive market environment, one thing is certain; dealership frontlines must also modernise to stay relevant.

Simplify Change™

We know traditional training approaches don’t work when upgrading or transforming the human aspect of frontline performance.

We also know (from experience) that complex methods fail to change human behavior.

So, we’ve developed a simple system for aligning the customer experience strategy of an OEM or multiple dealership group, with an implementation solution that works on the ground for frontline people.

We have successfully operated this performance system worldwide, embracing cultural and language differences.

Because, ultimately, simplifying change is something that creates the conditions for advancement.

We have worked with many of the world’s
top automotive companies since 2005.